Gamze Yağmur Günaydın
Cassina Re[Framed]: the coffered timber canopy floating over the perimeter pool at sunset, the red exhibition court visible beneath it.
Work

Cassina Showroom

Cassina Re[Framed]

Marrakech, Morocco , 2024 , Interior Architecture, Architecture , Showroom

Introduction

A frame in the desert.

A showroom concept developed by reinterpreting the spatial language of Mario Bellini's first Cassina showroom.

Starting from this reference, the original grid is abstracted and developed through repetition to form a new spatial system. Mesh elements carry this structure throughout the design, while ceiling, meshes, collection, and water become the four elements that organize the project.

The pavilion on the horizon, seen across dry desert grass.

01, Design Origin

Re[Framed].

Mario Bellini's First Cassina Showroom, Reference Plan

Original Showroom Grid, Exhibition-System Reference

02, Sketch Development

From fragments to the canopy.

Overhead Structure, Form Study

Plan Study, Spatial Development

03, Spatial System

The project, layer by layer.

CASSINA, Exploded Axonometric

CASSINA, Floor Plan, 1/50

Aerial render looking straight down on the pavilion: the pool ring, the red exhibition court, and the coffered roof grid all readable at once.

CASSINA, Aerial, the final composition

04, Furniture Selection

The collection.

  1. By Le Corbusier, Pierre Jeanneret, Charlotte Perriand
  2. By Le Corbusier, Pierre Jeanneret, Charlotte Perriand
  3. By Charlotte Perriand
  4. By Linde Freya Tangelder
  5. By Carlo Scarpa
  6. By Carlo Scarpa
  7. By Le Corbusier, Pierre Jeanneret, Charlotte Perriand
  8. By Vico Magistretti
  9. By Gerrit Thomas Rietveld
  10. By Vico Magistretti
  11. By Carlo Scarpa
  12. By Patricia Urquiola
  13. By Le Corbusier, Pierre Jeanneret, Charlotte Perriand
  14. By Charles Rennie Mackintosh
  15. By Patricia Urquiola
  16. By Vico Magistretti
  17. By Patricia Urquiola
  18. By Piero Lissoni
  19. By Antonio Citterio
  20. By Le Corbusier
  21. By Le Corbusier, Pierre Jeanneret, Charlotte Perriand

05, Spaces

Exterior Sequence

The pavilion seen low across dry desert grass, its canopy a thin horizontal line on the horizon.

Structure, The showroom is defined by a wide horizontal roof and an open relationship with the surrounding landscape.

The approach path passing a large boulder, the pool strip running alongside toward the pavilion.

Path, The water arrives before the building does.

The whole complex seen from a distance, set low in a desert basin with the pool in the foreground.

Court, Set within a square court of water and desert light.

A long view down the pool beside the mesh screen wall, the canopy's shadow grid falling across the terrace.

Terrace, The ceiling grid extends over the outdoor seating area, casting a repeated pattern of light and shadow.

A row of tubular-frame chairs on the covered terrace, the pool visible beyond.

Outdoor seating, An exterior extension of the showroom framed by the mesh structure.

Red loungers along the pool edge in soft afternoon light.

Water display, Product display positioned directly beside the water.

Interior Sequence

A wide interior view of the furniture field under the full coffered ceiling grid.

Showroom field, Furniture, mesh, and shadow gather under the overhead grid.

A dark corridor formed entirely of woven metal screen walls, raking sunlight cutting bars of shadow across the red floor.

Passage, A narrow passage formed by mesh walls and a shifting field of shadow.

Mesh screens parting at a threshold, opening the interior to the desert landscape beyond.

Threshold, The screens open at the edge, extending the interior toward the desert.

A view across the red court toward the pool, tubular-frame chairs in the foreground.

Showroom terrace, The showroom opens toward the water and surrounding landscape.

A bar counter with zig-zag chairs beneath the coffered ceiling grid.

Dining display, A dining setting staged within the mesh structure.

A sunset lounge setting with a cream sofa and a yellow tubular chair.

Living setting, The collection is arranged as a complete living environment.

A top-down detail crop of the pool edge meeting the interior floor.

Waterline, The water forms a clear boundary between the showroom and the landscape.

A row of long white tables set against the mesh screen band on an open terrace.

Open display, The collection continues beyond the mesh rooms into the open floor.

Walkthrough

Moving through the showroom.

The long pool at dusk, the canopy slipping out of frame to the left as the visitor leaves along the water.

The showroom settles into the landscape, allowing architecture, collection, and surroundings to be experienced as one continuous space.

Academic team project, Milan: Gamze Yağmur Günaydın · Emre Bayram

Supervised by Prof. Andrea Mancuso

Role: Concept · Technical drawings · Rendering · Animation

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